While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximise the return on your investment.

Make the right impression for your business

Ever go to a business-networking meeting and get a business card from someone? One of the first things people do after they get back to the office is look up the company’s website.

What is the first impression they get?

Is the “Latest News” 2 years old? Is the copyright date in the footer from 3 years ago? Did the “Monthly Special” expire last year?

If you answered yes to any of these questions, then you may be leaving your prospects with a poor first impression of your company and leaving business on the table.

On the other hand, if your site is up-to-date, you will be communicating that your company is able to stay on top of things and communicate well, someone whom your prospect can trust.

2. Give Your Visitors a Reason To Come Back

As they say in marketing, it is easier to keep a customer than to get a new one. What is one of the best ways to do this online? Make sure you are providing relevant, up-to-date information that helps them accomplish their goals. Perhaps this is your monthly newsletter and blog or the latest special offers.

By keeping your site current and informative, you begin to develop a solid trust relationship with your customers and prospects. This trust is hard to gain and easy to lose. Help build their trust by providing the latest and most up-to-date information on your website.

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